About us

Moon is founded by 2 mammas, from opposite sides of the world who came together in Amsterdam through their love of all things ring slings.

Claire, a designer originally from South Africa is mum to Levi. Olivia, mum to Bo and originally from London, left her previous job in 2017 to set up her own boutique baby shop in Amsterdam. Michèle, now owner of Moon, comes from a background in marketing and business innovation, working with various start-up and scale up companies in Amsterdam and across NL and fell in love with Moon when becoming a mum to Oliver.

The three mums share the fundamental belief that there’s no better way to hold your little one than heart to heart with ring slings the unsung heros of babywearing.

Moon is built on our belief that there’s no better way to hold your little one than heart to heart.

Each Moon sling is made from carefully-considered and sourced materials, including 100% linen fabric from the Netherlands that gets softer with each wash, and a purpose-built, beautifully smooth 3” matte aluminium ring that has been tested (by SGS) to a breaking force of over 1200kg.

Moon slings are available in a growing range of beautiful colours. They are incredibly practical, simple to use, store and transport.

Moon is built on our belief that there’s no better way to hold your little one than heart to heart.